In our daily lives many of us as are happy to buy ethically in many areas of our lives, whether it be for health or feel-good reasons,” and the head of investments at Ecclesiastical Investment Management Jenny Round, a UK-based insurance and financial services company, also came to this conclusion after her company recently conducted a study among traditional investors.
The market research found that 24 per cent of the surveyed would buy ethical products, because they are healthier than conventional products. In addition, nearly one third of investors, 29 per cent, said the main motivation behind choosing ethical products is the feel-good factor.
But as our IFA’s at Enable too have found in the past when it comes to actually investing capital in ethical investments, traditional investors have shown less interest, and did not display nearly as much enthusiasm. As Round points out, “Many are still dismissing the option of ethical investing, or are simply not fully aware of the options that are available.” Jeremy Newbegin of Ethical Partnership advisory group echoes Round’s opinion: “Many people think to invest ethically you have to be prepared to make less profit,” which is not necessarily the case. Ethical and green investment has never been more popular. There is now around £11.3 billion invested in UK green and ethical retail funds - up from £1.5 billion 10 years ago. If you want to do more than just buy fair trade coffee in the local shop Enable’s experienced IFA’s might be able to help.
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