Money and Digital Social Media

Enable's Independent Financial Advisors in Bishop’s Stortford have long seen the benefits of using social media as a communications tool for engaging with our clients.  Seeing another advisor using it to full advantage is really interesting, Pete Matthew’s involvement in social media started “almost as a hobby” and he says was never intended to make a name for himself as a pioneer of social media within the advice sector, but he is now reaping the rewards of podcasting and video blogging.  “I’ve got clients all over the country, some of which I haven’t yet met, which is a reflection of getting clients from podcasting. I will meet those clients but, at the moment, we are doing everything by Skype.” He believes “ 99 per cent of people don’t need to see an adviser but, of course, everyone benefits from advice.”  “The mechanics of financial planning are easy” he says. “But for many people, taking control of their finances is hard and to achieve” this, he feels is where some clients need a nudge to make the right decisions, which involves the adviser demonstrating their skills.”
Matthew points out that there is often a trigger that leads people to seek advice, for example, they may be buying a house or getting a divorce. “But the skill of the adviser is broadening that to pull out needs people didn’t know they had.”

Despite his enthusiasm for technology and his belief it will fill the advice gap, Matthew feels it will never replace face-to-face advice. He says: “Technology is just a tool. There are all the things it can arguably do to make our job better – but it can’t pick up on the nuances of what people say to you and get behind what’s been said.” Enables IFA’s would agree.

Issued by: Enable Independent Financial Life Planners
25c North Street, Bishops Stortford, Herts CM23 2LD
Telephone: 01279 755950 - Fax: 01279 657339
Enable Independent Financial Life Planners is a trading style of Enable Independent Limited is authorised and regulated by the Financial Conduct Authority.
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NOTHING CONTAINED IN THE ARTICLES SHOULD BE CONSIDERED AS GIVING INDIVIDUAL FINANCIAL ADVICE